{"title":"Alfaparf Milano","description":"\u003cp\u003eShop Alfaparf Milano at HWS Beauty and discover professional-quality haircare, hair colour and styling products designed to deliver beautiful, salon-inspired results. Explore Alfaparf Milano shampoos, conditioners, hair masks, treatments, oils, styling products and specialist haircare ranges, formulated to cleanse, nourish, repair, protect and enhance all hair types. Whether you’re looking to care for dry, damaged, coloured or textured hair, find trusted Alfaparf Milano products for your complete haircare routine at HWS Beauty. Shop Alfaparf Milano online and discover professional hair products from one of Italy’s leading haircare brands.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"alfaparf-milano-semi-di-lino-sublime-shine-lotion-12-x-13ml","title":"Alfaparf Milano Semi Di Lino Sublime Shine Lotion (12x13ml)","description":"\u003cp\u003e\u003cstrong\u003eIlluminating Treatment\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDiscover radiant, luminous locks with Alfaparf Milano Semi Di Lino Sublime Shine Lotion. This premium illuminating treatment intensifies shine and strengthens hair fibre for a polished, luxurious finish.\u003cbr\u003e\u003cbr\u003eThe vegan formula is colour-safe and gentle on all hair types, delivering a lightweight texture that boosts body and natural volume. With heat protection up to 230°C, it's perfect for creating sleek styles or enhancing natural texture, working beautifully on wet or dry hair.\u003cbr\u003e\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"Default Title","offer_id":57496396792183,"sku":"8022297161273","price":30.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/7472\/8110\/files\/304299-1.jpg?v=1790681278"},{"product_id":"alfaparf-milano-semi-dilino-extra-hold-frozen-gel-150ml","title":"Alfaparf Milano Semi Di Lino Frozen Gel 150ml","description":"\u003cp\u003e\u003cstrong\u003eExtra-Strong Hold Gel \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAlfaparf Milano Semi Di Lino Style \u0026amp; Care Frozen Gel delivers professional-grade hold with a touch of luxury. This extra-strong formula sculpts and defines every strand, locking your style in place with a crisp, ice-like finish that lasts all day.\u003cbr\u003e\u003cbr\u003eBeyond hold, the vegan formula works harder. Urban Defence Pro shields hair from environmental stress, whilst UV filters and antioxidants keep colour rich and vibrant. Heat protection up to 230°C and Style Guard technology eliminate frizz, leaving every style smooth and polished. Hair remains hydrated through temperature and humidity swings, maintaining 24-hour luminosity without stiffness or flaking. Easy to apply and reshape throughout the day, this gel suits all hair types. Fresh floral and fruity notes complete the experience.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eCruelty-free and vegan.\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"Default Title","offer_id":57496411013495,"sku":"8022297191478","price":16.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/7472\/8110\/files\/AL0213.webp?v=1790678542"},{"product_id":"alfaparf-milano-semi-di-lino-reconstruction-sos-emergency-oil-12-x-13ml","title":"Alfaparf Milano Semi Di Lino Reconstruction SOS Emergency Oil 6 x 13ml","description":"\u003cp\u003e\u003cstrong\u003eReconstruction Treatment \u003cem\u003efor coloured\/ damaged hair\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAlfaparf Milano Semi Di Lino Reconstruction SOS Emergency Oil restores bond density and reinforces hair structure from the first application. This professional-grade concentrated oil targets severe damage with powerful anti-breakage protection, delivering intensive repair deep within each fibre. Colour-safe and gentle, it reconstructs broken bonds while restoring natural density for visibly stronger, shinier, more resilient hair. The luxurious formula provides lasting nourishment and fortification—essential for extremely compromised strands. \u003c\/p\u003e\n\u003cp\u003eCruelty-free and vegan. Six 13ml doses for convenient, targeted treatment.\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"Default Title","offer_id":57496421695863,"sku":"8022297175355","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/7472\/8110\/files\/AL0171.webp?v=1790673483"},{"product_id":"alfaparf-milano-semi-dilino-light-texturizing-balm-150ml","title":"Alfaparf Milano Semi Di Lino Light Texturizing Balm 150ml","description":"\u003cp\u003e\u003cstrong\u003eLightweight Styling Balm \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAlfaparf Milano Semi Di Lino Light Texturizing Balm is a versatile styling balm crafted for all hair types. This lightweight formula creates natural texture and subtle volume while maintaining hydration and effortless control—ideal for everyday, undone looks.\u003cbr\u003e\u003cbr\u003eThe advanced formula delivers multiple layers of protection. Urban Defence Pro shields hair from environmental stressors, while UV filters and antioxidants preserve colour vibrancy. Climate-Proof technology ensures your hair stays hydrated and resilient in any humidity or temperature, and Style Guard protects against heat styling damage whilst taming frizz.\u003cbr\u003e With thermal protection up to 230°C, a luxurious floral and fruity fragrance, and 24-hour radiant shine from root to tip, this balm makes styling effortless and effective. \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eCruelty-free and vegan-friendly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"Default Title","offer_id":57496422416759,"sku":"8022297141626","price":18.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/7472\/8110\/files\/AL0162.webp?v=1790676519"},{"product_id":"alfaparf-milano-semi-dilino-medium-twisted-curls-150ml","title":"Alfaparf Milano Semi Di Lino Medium Twisted Curls 150ml","description":"\u003cp\u003e\u003cstrong\u003eCurl-Enhancing Cream\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAlfaparf Milano Semi Di Lino Style \u0026amp; Care Twisted Curls (150ml) is a curl-defining cream that shapes, controls and softens curly hair while preserving natural movement. The lightweight, vegan formula delivers medium hold for beautifully defined curls without heaviness or buildup.\u003cbr\u003e\u003cbr\u003eFormulated for everyday use, it combines styling with treatment benefits. Urban Defence Pro shields against pollution, while UV filters and antioxidants safeguard colour intensity. Climate-Proof technology maintains hydration through weather changes, and heat protection up to 230°C prevents frizz and damage during styling. The result is enhanced curl elasticity, softness and shine with a fresh floral and fruity scent.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eCruelty-free and vegan.\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"Default Title","offer_id":57496429134199,"sku":"8022297191393","price":20.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/7472\/8110\/files\/AL0207.webp?v=1790676360"},{"product_id":"alfaparf-milano-semi-di-lino-sublime-essential-oil-12-x-13ml","title":"Alfaparf Milano Semi Di Lino Sublime Essential Oil (12x13ml)","description":"\u003cp\u003e\u003cstrong\u003eIntensive Treatment\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eElevate your haircare ritual with Alfaparf Milano Semi Di Lino Sublime Essential Oil—a luxurious intensive treatment that harnesses the power of essential oils to transform every strand. This lightweight formula glides through all hair types, penetrating the fiber to deliver profound softness and a luminous shine. The 12-piece vial set offers premium convenience for at-home treatments or professional use. Experience hair that feels weightless yet intensely nourished, with a silky finish that captures light beautifully.\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"Default Title","offer_id":57496429232503,"sku":"8022297161280","price":30.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/7472\/8110\/files\/304298-1.jpg?v=1790681093"},{"product_id":"alfaparf-milano-semi-dilino-sea-spray-125ml","title":"Alfaparf Milano Semi Di Lino Sea Spray 125ml","description":"\u003cp\u003e\u003cstrong\u003eMedium-Hold Salt Spray\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAlfaparf Milano Semi Di Lino Style \u0026amp; Care Sea Spray delivers effortless, beach-inspired waves with a medium hold and soft matte finish. This vegan formula works across all hair types, combining protective and illuminating complexes to maintain healthy, vibrant locks.\u003cbr\u003e\u003cbr\u003eUrban Defence Pro shields hair from environmental pollution whilst UV filters and antioxidants preserve colour depth. Climate-Proof technology adapts to humidity and temperature fluctuations, locking in hydration and smoothness for 24-hour luminosity. The Style Guard system offers heat protection up to 230°C, controlling frizz and simplifying daily styling.\u003cbr\u003e\u003cbr\u003e\u003cem\u003eCruelty-free and vegan-friendly.\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"Default Title","offer_id":57496429887863,"sku":"8022297191409","price":16.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/7472\/8110\/files\/AL0208.webp?v=1790672309"},{"product_id":"alfaparf-milano-semi-dilino-anti-damage-shield-125ml","title":"Alfaparf Milano Semi Di Lino Reconstruction Reparative Anti-Damage Shield Cream 125ml","description":"\u003cp\u003e\u003cstrong\u003eReconstructing Hair Treatment\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAlfaparf Milano Semi Di Lino Reconstruction Reparative Anti-Damage Shield Cream is a premium treatment engineered to restore and protect medium to thick damaged hair. Built on advanced bonding technology, it reconstructs hair from within whilst an external protective barrier shields against heat up to 230°C and environmental stressors. Urban Defence Pro technology combats pollution and maintains colour vibrancy with UV and antioxidant defence. The formula delivers 24-hour luminosity, leaving hair noticeably stronger, shinier and more elastic with enhanced combability. \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eCruelty-free and vegan. \u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"Default Title","offer_id":57496430051703,"sku":"8022297175386","price":23.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/7472\/8110\/files\/AL0170.webp?v=1790679510"},{"product_id":"alfaparf-milano-semi-di-lino-density-thickening-lotion-12-x-13ml","title":"Alfaparf Milano Semi Di Lino Density Thickening Lotion 6 x 13ml","description":"\u003cp\u003e\u003cstrong\u003eThickening Treatment\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRestore density and vitality to fine, thinning hair with this professional thickening lotion. Formulated to replenish and nourish from root to tip, it delivers visible body and thickness whilst strengthening delicate strands. Ideal for mature or compromised hair seeking a volumising boost and renewed fullness.\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"Default Title","offer_id":57496430117239,"sku":"8022297160610","price":22.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/7472\/8110\/files\/304313.webp?v=1790669789"},{"product_id":"alfaparf-milano-semi-di-lino-smoothening-oil-100ml","title":"Alfaparf Milano Semi Di Lino Smoothing Oil 100ml","description":"\u003cp\u003e\u003cstrong\u003eAnti-frizz hair oil\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAlfaparf Milano Semi Di Lino Smoothing Oil is a luxurious lightweight hair oil designed to transform unruly, frizz-prone hair into silky-smooth lengths. Infused with Frizz Defeat Protein, it actively tames and conditions while Climate-Proof Technology locks in moisture and shields against humidity and heat damage. Perfect for managing flyaways and restoring shine to dull, stressed hair. \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eCruelty-free and vegan.\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"Default Title","offer_id":57496431231351,"sku":"8022297111261","price":23.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/7472\/8110\/files\/AL0085.webp?v=1790677432"},{"product_id":"alfaparf-milano-semi-dilino-extraordinary-all-in-1-fluid-125ml","title":"Alfaparf Milano Semi Di Lino Diamond Extraordinary All-in-1 Fluid 125ml","description":"\u003cp\u003e\u003cstrong\u003eLeave-In Treatment\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAlfaparf Milano Semi Di Lino Extraordinary All-in-1 Fluid (125ml) is a lightweight leave-in treatment that transforms dull, lifeless hair with multiple benefits in a single step. Infused with three signature complexes—Shine Fix, Colour Fix and Vitamin Fix—it seals the cuticle for brilliant luminosity, detangles effortlessly and fortifies against split ends whilst combating frizz. Offers UV protection, extends colour vibrancy and enhances manageability for visibly softer, silkier hair. \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eCruelty-free and vegan.\u003c\/em\u003e\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"Default Title","offer_id":57496431559031,"sku":"8022297157030","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/7472\/8110\/files\/AL0011.webp?v=1790678260"},{"product_id":"alfaparf-milano-semi-di-lino-sublime-cristalli-liquidi-the-original-15ml","title":"Alfaparf Milano Semi Di Lino Sublime Cristalli Liquidi The Original 15ml","description":"\u003cp\u003e\u003cstrong\u003eIlluminating Hair Serum\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAlfaparf Milano Semi Di Lino Sublime Cristalli Liquidi delivers salon-quality shine in just a few drops. This lightweight liquid-crystal serum harnesses Linseed Extract and Vitamin E to instantly illuminate all hair types while strengthening strands and shielding against heat damage. Effortless to apply, it transforms manageability and leaves hair visibly glossier and softer. Cruelty-free and vegan.\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"Default Title","offer_id":57496432017783,"sku":"8022297154749","price":15.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/7472\/8110\/files\/semi-di-lino-sublime-cristalli-liquidi-for-all-hair-types-15ml-p36979-115355_image.webp?v=1790591618"},{"product_id":"alfaparf-milano-semi-dilino-detangling-primer-125ml","title":"Alfaparf Milano Semi Di Lino Detangling Primer 125ml","description":"\u003cp\u003e\u003cstrong\u003eLeave-in Primer\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAlfaparf Milano Semi Di Lino Style \u0026amp; Care Detangling Primer is a versatile leave-in treatment crafted for all hair types. This lightweight formula detangles and conditions without heaviness, delivering smooth, frizz-free results and faster drying times.\u003cbr\u003e\u003cbr\u003eFortified with thermal protection up to 230°C, it shields hair during heat styling while Urban Defence Pro guards against environmental stressors and pollution. A 24-hour luminosity boost and UV-infused antioxidants preserve colour vibrancy, while adaptive hydration technology maintains balance regardless of humidity or temperature fluctuations. Style Guard technology minimizes heat damage and controls frizz for effortless styling.\u003cbr\u003e\u003cbr\u003e\u003cem\u003eCruelty-free and vegan.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"Default Title","offer_id":57496435491191,"sku":"8022297141633","price":18.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/7472\/8110\/files\/AL0163.webp?v=1790679325"},{"product_id":"alfaparf-milano-semi-di-lino-blonde-anti-yellow-low-shampoo-sulphate-free-250ml","title":"Alfaparf Milano Semi Di Lino Blonde Anti-Yellow Low Shampoo 250ml","description":"\u003cp\u003e\u003cstrong\u003eSulphate Free Shampoo \u003cem\u003efor blonde hair \u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\nAlfaparf Milano Semi Di Lino Blonde Anti-Yellow Low Shampoo neutralises unwanted yellow tones in blonde and silver hair with precision. Formulated with Blue Light Shield—a naturally derived extract from Summer Lilac—this sulphate-free shampoo reinforces the hair shaft whilst defending brightness.\u003cbr\u003e\u003cbr\u003eThe patented Shine Fix Complex delivers 24 hours of glossy, luminous finish from root to tip. UV-filtering antioxidants extend colour longevity, whilst optimised moisture levels enhance softness and shine. Anti-frizz technology keeps hair manageable and beautifully conditioned.\u003cbr\u003e\u003cbr\u003eCruelty-free and vegan-friendly, this 250ml shampoo is the essential step for maintaining radiant blonde.","brand":"Alfaparf","offers":[{"title":"Default Title","offer_id":57496435949943,"sku":"8022297133362","price":21.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/7472\/8110\/files\/AL0100.webp?v=1790594580"},{"product_id":"alfaparf-milano-semi-dilino-energizing-tonic-125ml","title":"Alfaparf Milano Semi Di Lino Scalp Renew Energising Tonic 125ml","description":"\u003cp\u003e\u003cstrong\u003eAn energising scalp tonic\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAlfaparf Milano Semi Di Lino Scalp Renew Energising Tonic revitalises stressed scalps with its potent Biorenew Complex, designed to strengthen hair and combat thinning, loss, itching, redness and dandruff. A synergistic blend of probiotics and prebiotics restores scalp balance, whilst an anti-pollution shield guards against environmental aggressors. 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This Italian-engineered formula works with Frizz Defeat Protein to shield hair from humidity and heat damage, while Climate-Proof Technology seals in moisture for all-day control and lasting shine. 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