{"title":"ghd","description":"\u003cp data-mce-fragment=\"1\"\u003eIn 2001, three hair stylists from Yorkshire introduced a groundbreaking hair styling product to the world.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSupported by a large following of faithful salon professionals, ghd swiftly achieved a devoted following around the country.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWomen no longer had to visit the salon on a regular basis to get that perfect hair look - they could now achieve it at home.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eReap the rewards of top-tier styling with ghd’s exceptional product range for both men and women.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAdvanced technology allows for highly effective use of ghd’s award-winning items, enabling users to wow with straight sleek locks or bouncy full-bodied curls.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eCare and results come as a package with ghd, the number one choice of consumers, celebs, and professionals.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e","products":[{"product_id":"ghd-platinum-professional-smart-styler-white","title":"ghd Platinum+ Professional Smart Styler White","description":"\u003cp data-mce-fragment=\"1\"\u003eAchieve smooth and sleek styles with ghd Platinum+ White Straighteners. Designed to help protect hair and reduce the chance of breakages and split ends, the innovative tool utilises Ultra-Zone® technology, delivering a consistent temperature of 185°C to avoid singed or snapped strands.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDeveloped with infinity sensors, each plate of the ghd gadget is precision-milled to ensure locks will glide through unobstructed. Not exclusive to straight styles, the curved outer body of the device is ideal for perfecting curls and waves, while the unique wishbone hinge offers styling control. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis flat iron comes in an illuminating shade of white, both sophisticated and elegant, powered by a UK three-pin plug. Lightweight and easy to use, it is formulated with an automatic sleep mode to certify maximum safety. Optimising styles with soft and glossy results, this advanced straightener cares for your hair, promoting resilient, healthy-looking locks.\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":43028231225598,"sku":"5060777128357","price":238.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/7472\/8110\/files\/454_Gallery_Image_1.png?v=1768492275"},{"product_id":"ghd-curve-thin-wand","title":"ghd Curve Thin Wand","description":"\u003cp\u003eThe ghd Curve Thin Wand boasts a 14mm ceramic barrel, perfect for creating precise, defined curls. Suitable for all hair types, this wand is equipped with ultra-compact PTC heater technology for consistent styling at 185°C, without damaging hair. With a quick heating time of just 3 seconds, you can achieve bouncy curls that last up to 24 hours. The advanced ceramic coating and longer barrel improve styling control and provide a smooth, shiny finish. Its lightweight and ergonomic design makes it easy to use, and the automatic sleep mode and safety stand ensure peace of mind. For the most superior results and up to 48-hour curl hold, pair with the ghd curly ever after - curl hold spray. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":43028300824830,"sku":"5060760613761","price":150.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/7472\/8110\/products\/ghdCurveThinWand.webp?v=1700232795"},{"product_id":"platinum-professional-smart-styler","title":"ghd Platinum+ Professional Smart Styler","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFrom the iconic ghd comes the first smart styling tool. The Platinum+ Hair Straightener uses optimal heat styling to create maximum shine and style.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eUltra-zone™ predictive technology adjusts accordingly to match your unique hair type and the versatile heat styling tool can be used to create bouncy curls, beachy waves and pin-straight hair. The innovative tool adjusts to your hair’s thickness and adapts the styling speed to promote the best results. The hair straighteners harness an optimal styling temperature of 185˚c which guarantees hairstyle longevity and weightlessly smooth hair.\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":43028331430142,"sku":"5060777128258","price":219.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/7472\/8110\/products\/ghdPlatinum_ProfessionalSmartStyler.webp?v=1673263024"},{"product_id":"ghd-unplugged-on-the-go-cordless-styler","title":"ghd Unplugged On the Go Cordless Styler","description":"\u003cp data-mce-fragment=\"1\"\u003eUse this top up tool to style your hair anytime and anywhere with the 1st ghd cordless hair straightener - the new ghd unplugged. With the guaranteed performance of a regular sized ghd styler for quick, sleek and smooth hair wherever you are, unplugged is your new handbag hair styling hero. Unplugged must be fully charged before first use.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePortable and powerful, the ghd unplugged harnesses Dual-zone technology to ensure the optimum styling temperature of 185°C is maintained throughout styling, so you always have a good hair day no matter where you are. The ceramic-coated plates glide through hair snag-free to deliver salon sleek results with 65% more shine*. The compact and sleek design of the ghd unplugged is perfect for quickly styling soft waves, sleek styles and chic texture whether you have last minute plans or a back to back schedule.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFeaturing hybrid co-lithium technology, the ghd unplugged is powered by a bespoke lithium-ion battery to deliver long-lasting power and luxury ghd performance. Charging in just two hours from your car, laptop or plug socket to deliver up to 20 minutes of continuous use**, on the go styling is quick and easy with the ghd unplugged. Flight-friendly and complimented by a chic styling case to protect your straightener after styling, unplugged empowers you the feeling of a good hair day wherever you are.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eQuick, easy styling with no strings attached - courtesy of the ghd unplugged hair straightener in matte white.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e*technical testing vs naturally dried hair\u003cbr data-mce-fragment=\"1\"\u003e**Exact run time depends on your hair and styling habits\u003cbr data-mce-fragment=\"1\"\u003e***Other charging ports and outlets: time may vary.\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":43028359938302,"sku":"5060703493658","price":264.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/7472\/8110\/products\/ghdunpluggedonthegocordlessstyler.webp?v=1673262118"},{"product_id":"ghd-helios-professional-hair-dryer","title":"ghd Helios Professional Hair Dryer - Black","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eA game-changing new innovation from ghd's leading physicists, engineers and styling professionals, discover ghd helios™ hair dryer for ultimate styling control and 30% more shine*.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSpend more time conquering the world with a flawlessly smooth blow-dry achieved in record time, with the ghd helios™ in matte-look black. This professional-quality ghd hair dryer is fitted with unique Aeroprecis™ technology, channelling airflow through the longer-life, brushless DC motor to create a powerful airflow travelling at 120kmph. Concentrated through internal aerodynamics, this powerful but focused airflow empowers you to style with speed and control. The bespoke contoured nozzle focuses the airflow for precise styling, giving you 3x more hair alignment* and smoother results, 9\/10 agree*. And for 24 hour volume hold** pair the ghd helios™ with ghd body goals - total volume foam.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eLightweight and ergonomically balanced for styling comfort, paired with a bespoke acoustic system to ensure low sound levels, the ghd helios™ is designed for ease of use and salon-quality results.\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":43028380156158,"sku":"5056668000000","price":189.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/7472\/8110\/products\/ghdHeliosProfessionalHairDryer-Black.png?v=1669806901"},{"product_id":"ghd-helios-professional-hair-dryer-white","title":"ghd Helios Professional Hair Dryer - White","description":"\u003cp data-mce-fragment=\"1\"\u003eRevolutionise your styling routine with the latest innovation from ghd - introducing the ghd helios™ hair dryer in sparkling white, for 30% more shine* and drastically faster styling, 8\/10 agree**.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eLighter, faster and more precise, style a breath-taking blow dry with the ghd helios™ and hold your head high with the confidence of a Queen. This professional ghd hair dryer is fitted with unique Aeroprecis™ technology, a combination of four advanced internal elements to deliver a highly concentrated airflow, so you can enjoy precise styling control and fashion the salon-quality blow dry of your dreams.\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":43028396507390,"sku":"5060569867150 \/ 5056668000048","price":189.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/7472\/8110\/products\/ghdHeliosProfessionalHairDryer-White.png?v=1669808431"},{"product_id":"ghd-gold-professional-advanced-styler","title":"ghd Gold Professional Advanced Styler","description":"\u003cmeta charset=\"UTF-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIntroducing the new ghd gold® professional styler - proven to deliver sleeker, smoother and healthier hair*.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFeaturing dual-zone technology for a premium performance, ghd gold® has two heat new generation sensors across each plate, instead of one to control the optimum styling temperature of 185ºC constantly and evenly from root to tip.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe ghd gold® styler also features an improved heat-up time of 25 seconds, sleek design and round barrel delivering versatile, snag-free styling, quickly and easily so you can transform your every day. \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eUniversal voltage lets you get creative with your styles wherever you may be in the world and the protective plate guard gives you peace of mind to fit in with your busy on-the-go schedule. For extra safety the automatic sleep mode shuts down the styler after 30 minutes of non-use, meaning no more worrying! \u003c\/span\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":43028427178238,"sku":"5060777122836","price":179.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/7472\/8110\/products\/ghdGoldProfessionalAdvancedStyler.webp?v=1673262541"},{"product_id":"ghd-volumising-hot-brush","title":"ghd Rise Volumising Hot Brush","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis is the volumising hair hero you've been waiting for - introducing the ghd rise™ hot brush that creates 2x more volume* that lasts all day long, click here for inspiration on the best way to style your hair using the ghd rise™.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe ghd rise™ hot brush delivers kind-to-hair styling and enviable volume from root to tip, through a combination of SMART ultra-zone™ technology and 5mm nylon bristles for maximum root lift. The advanced infinity sensor within the barrel ensures an optimum styling temperature of 185ºC is consistently maintained throughout styling, whilst the smooth-touch bristles allow for close contact at the root creating instant volume, 9\/10 agree**. Designed to style dry hair, the ghd rise™ glides effortlessly through the lengths of your hair, adding full-length body with fullness and bounce, 8\/10 agree**. No matter your hair type or length, you can style chic waves, fierce flicks and bombshell curls with ease and speed. For the perfect partnership, pair ghd rise™ with ghd pick me up - root lift spray for 2.5X more volume*.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe ghd rise™ hot brush feels balanced in hand, with a sleek, tapered barrel for comfortable styling and a 2.7m swivel cord for total ease of use. With a soft stand to protect the bristles from damage and surfaces, you can style care-free with the ghd rise™. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAll rise for the queens - rule the world with high-glamour volume, courtesy of the ghd rise™ hot brush.\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":43028451557630,"sku":"5060777123123","price":185.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/7472\/8110\/files\/ghd_Rise_Volumising_Hot_Brush_best_price.webp?v=1756578650"},{"product_id":"ghd-curve-tong-classic-curl","title":"ghd Chronos Curve Classic","description":"\u003cp\u003e\u003cstrong\u003eClassic Tong (26mm Barrel)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe ghd Chronos Curve Classic Tong creates fast, flawless curls that last all day. Its 26mm barrel keeps the perfect 185°C heat for smooth, shiny waves on any hair type. Enjoy up to 24 hours of defined, frizz-free curls. Designed for precision and safety, it includes a cool tip, safety stand, protective glove, and auto shut-off after 20 minutes. With universal voltage and a long 2.7m cable, styling is easy and reliable wherever you are.\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":43028463911166,"sku":"5056668002752","price":179.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/7472\/8110\/files\/704_Primary_Image_1_Global_902cb0bf-7c18-49b0-bcb3-67d75fb271e1.jpg?v=1755074421"},{"product_id":"ghd-bodyguard-50ml","title":"ghd Bodyguard Heat Protect Spray 50ml","description":"\u003cp data-mce-fragment=\"1\"\u003eWherever you are, always use protection - keep your hair looking and feeling healthy when styling on the move with the ghd mini bodyguard heat protect spray.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePerfect for your handbag, gym bag or hand luggage, this travel-sized heat protect spray combines protecting polymers and conditioning agents to ensure a smooth, sleek finish.The ghd heat protection system helps to prevent cuticles from lifting by improving the smoothness of the hair surface, to protect against everyday heat damage and keep your hair looking and feeling healthier.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eLightweight and suitable for all hair types, maximise your style with heat whether you're styling curls, waves or a sleek style. Pair with the ghd unplugged hair straightener and keep your style looking flawless and healthy anywhere, anytime.\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":43028496187646,"sku":"5060703499094","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/7472\/8110\/products\/ghdbodyguard50ml_9fd12335-e7b1-4312-a6fa-d446497dbddd.jpg?v=1673260766"},{"product_id":"ghd-bodygaurd-120ml","title":"ghd Bodyguard Heat Protect Spray 120ml","description":"\u003cp data-mce-fragment=\"1\"\u003eIntroducing ghd's new heat protecting styling #1 best seller, bodyguard - heat protect spray.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDesigned by ghd stylists and engineering heat experts, the new ghd bodyguard contains the unique ghd heat protection system, allowing you to create flawless styles with professional heated styling tools, without worrying about damage.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThrough a two-fold action of protecting polymers and conditioning agents, the ghd heat protection system helps to prevent cuticles lifting by improving the smoothness of the hair surface, ensuring sleek and smooth locks every time. Coating every strand of hair, bodyguard works to protect your locks from everyday heat styling for hair that looks and feels healthier, 9\/10 agree*.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWith a lightweight and invisible formula suitable for all hair types, the ghd heat protect spray allows you to maximise your style with heat, whether you're styling curls, waves or a sleek straight look. For guaranteed professional end results, use with the ghd platinum+ hair straightener.\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":43028504936702,"sku":"5060356734214","price":18.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/7472\/8110\/files\/ghdbodyguard120ml.jpg?v=1724062337"},{"product_id":"ghd-rehab-100ml","title":"ghd Rehab Advanced Split End Therapy 100ml","description":"\u003cp data-mce-fragment=\"1\"\u003eSeal split ends for up to ten washes* with the ghd rehab - advanced split end therapy, featuring the ghd heat protection system.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eA nourishing hair treatment activated by the heat of your styling tools, ghd rehab protects the integrity of your hair by sealing hair cuticles for sleeker, smoother, shinier results, 10\/10 agree**. Lasting for up to 10 washes to protect and strengthen damaged hair fibres, ghd rehab works in harmony with your ghd hair straightener or hair dryer to protect your locks for healthy, professional end results.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFeaturing the ghd heat protection system, ghd rehab works to protect the health of your hair by smoothing the hair surface to maximise the finish of your style. Repair and strengthen the condition of your hair so you can style using your favourite ghd styling tools without fear of heat damage, for professional level results every day.\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":43028514341118,"sku":"5060760617912","price":26.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/7472\/8110\/products\/ghdrehab_8beb6eb6-c398-4c38-9452-4f52ad1757e0.jpg?v=1673261914"},{"product_id":"ghd-dramatic-ending-30ml","title":"ghd Dramatic Ending Smooth \u0026 Finish Serum 30ml","description":"\u003cp data-mce-fragment=\"1\"\u003eFinish your heat styling routine with ghd dramatic ending - smooth \u0026amp; finish serum for healthy-looking, professional end results.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis lightweight serum instantly smooths, 9\/10 agree*, and adds an extra boost of shine, 7\/10 agree*, to give a defined, silky finish after styling. ghd dramatic ending works to maximise sleek styles by helping to eliminate frizz and quickly delivering healthier-looking hair.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDesigned to maximise the results of heated styling tools, ghd dramatic ending gives a sleek finish, 8\/10 agree*, for a flawless finished style without weighing the hair down. Achieve a salon worthy finished feel with ghd dramatic ending - smooth \u0026amp; finish serum.\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":43028525318398,"sku":"5060356734290","price":17.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/7472\/8110\/products\/ghddramaticending.jpg?v=1714053291"},{"product_id":"ghd-straight-on-120ml","title":"ghd Straight On Straight \u0026 Smooth Spray 120ml","description":"\u003cp data-mce-fragment=\"1\"\u003eMaximise your heat styling routine with ghd straight on - straight and smooth spray for a super sleek finish and healthy-looking results.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIncorporating the unique ghd heat protection system, harnessing a two-fold action of protecting polymers and conditioning agents to smooth the surface of the hair to protect against damage, ghd straight on spray strengthens and smooths hair fibres for a professional end finish.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis lightweight, invisible feel spray instantly smooths hair, 8\/10 agree*, for ultimate results when used with your hair straightener. Delivering straight hair until the next day, 7\/10 agree* and longer frizz control, 8\/10 agree**, ghd straight on spray is your essential sleek styling product.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSuitable for all hair types, ghd straight on spray works in harmony with your styler for a professionally smooth finish and maximum frizz control.\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":43028545962238,"sku":"5060356734252","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/7472\/8110\/products\/ghdstraighton_f9d2a067-6945-4093-8264-fb1993adcce5.jpg?v=1714053345"},{"product_id":"ghd-curly-ever-after-120ml","title":"ghd Curly Ever After Curl Hold Spray 120ml","description":"\u003cp data-mce-fragment=\"1\"\u003eMaximise curls and waves with ghd curly ever after - curl hold spray, containing the ghd heat protection system.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDesigned by ghd stylists and engineering heat experts for maximum curl longevity and definition, pair ghd curly ever after with your styling tools for superior curl hold, 8\/10 agree*. Create beautiful curls with your styler, curling wand or tongs with professional results and natural shine finish, 8\/10 agree**.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eContaining the ghd heat protect system to form a protective thermal layer over the surface of the hair for smoothness and a healthier feel, ghd curly ever after spray is suitable for all hair types to maximise the your heat styling routine.\u003c\/p\u003e","brand":"ghd","offers":[{"title":"Default Title","offer_id":43028563788030,"sku":"5060356734221","price":17.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/7472\/8110\/products\/ghdcurlyeverafter.jpg?v=1714053265"},{"product_id":"ghd-glide-smoothing-hot-brush","title":"ghd Glide Smoothing Hot Brush","description":"\u003cp data-mce-fragment=\"1\"\u003eSpend more time in bed doing what you love the most thanks to the ghd glide, the first professional hot brush from ghd which tames and smooths dry hair quickly and effortlessly.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePerfect for second day hair, the ceramic technology with ioniser heats up the brush consistently to the optimum styling temperature of 185ºC for guaranteed healthier looking hair. The ions within the brush eliminate frizz so hair is transformed in just a few quick strokes. 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