{"title":"L'Oreal Keratin Alpha Sleek","description":"","products":[{"product_id":"l-oreal-keratin-alpha-sleek-serum-50ml","title":"L’Oréal Keratin Alpha Sleek Serum 50ml","description":"\u003cp\u003e\u003cstrong\u003eSerum for frizz and volume control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eL'Oréal Professionnel Keratin Alpha Sleek Serum delivers salon-quality smoothing in a 50ml bottle. Formulated with Keratin Sealer 5%, this heat-activated serum seals the hair cuticle to reduce frizz and boost shine for up to 5 days with a single application. Use alongside the full routine for extended frizz control lasting up to 2 weeks. The serum provides humidity protection up to 80% and withstands heat up to 230°C, making styling faster and easier. Free from artificial colorants and alcohol, it's designed for those seeking smoother, more manageable hair with minimal effort. Apply to damp hair, dry with a blow dryer, and use a straightening iron for best results.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":56835050373495,"sku":"3474637335618","price":25.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/7472\/8110\/files\/3474637335618_1.jpg?v=1772721072"},{"product_id":"l-oreal-keratin-alpha-sleek-masque-250ml","title":"L’Oréal Keratin Alpha Sleek Masque 250ml","description":"\u003cp\u003e\u003cstrong\u003eAnti-frizz and volume control hair mask\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eL'Oréal Professionnel's Keratin Alpha Sleek Masque transforms frizzy, unruly hair with its advanced keratin-alpha and amino acid formula. This luxurious mask reduces visible frizz after just one application and minimises unwanted volume by up to 3x. With consistent use, it reprograms hair for sustained frizz control lasting up to 2 weeks, whilst delivering instant shine that persists for 5 days. The rich, sensorial texture softens and hydrates all hair types, cutting styling time in half and strengthening strands against breakage. Free from artificial colorants and alcohol, this professional-grade treatment provides noticeable softness and shine from the very first use.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":56835067740535,"sku":"3474637335694","price":27.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/7472\/8110\/files\/3474637335694_1.jpg?v=1772720433"},{"product_id":"l-oreal-keratin-alpha-sleek-masque-500ml","title":"L’Oréal Keratin Alpha Sleek Masque 500ml","description":"\u003cp\u003e\u003cstrong\u003eAnti-frizz and volume control hair mask\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eL'Oréal Professionnel's Keratin Alpha Sleek Masque transforms frizzy, unruly hair with its advanced keratin-alpha and amino acid formula. This luxurious mask reduces visible frizz after just one application and minimises unwanted volume by up to 3x. With consistent use, it reprograms hair for sustained frizz control lasting up to 2 weeks, whilst delivering instant shine that persists for 5 days. The rich, sensorial texture softens and hydrates all hair types, cutting styling time in half and strengthening strands against breakage. Free from artificial colorants and alcohol, this professional-grade treatment provides noticeable softness and shine from the very first use.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":56835074654583,"sku":"3474637335656","price":33.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/7472\/8110\/files\/3474637335656_1.jpg?v=1772720908"},{"product_id":"l-oreal-keratin-alpha-sleek-conditioner-200ml","title":"L’Oréal Keratin Alpha Sleek Transformer 200ml","description":"\u003cp\u003e\u003cstrong\u003eTreatment for up to 2 weeks of frizz and volume control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eL'Oréal Professionnel Série Expert Keratin Alpha Sleek Transformer transforms unruly hair with a professional-grade formula infused with keratin-derived ingredients. This leave-in treatment smooths the hair surface, tames frizz, and enhances shine while reinforcing each strand for improved strength and manageability. Perfect for dry, frizz-prone hair, it detangles and softens without heaviness, offering protection against humidity and daily stressors. Experience silky, controlled hair that's easier to style and visibly smoother with every application.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":56835083829623,"sku":"3474637335533","price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/7472\/8110\/files\/3474637335533_1.jpg?v=1772719016"},{"product_id":"l-oreal-keratin-alpha-sleek-refill-pouch-1000ml","title":"L’Oréal Keratin Alpha Sleek Refill Pouch 1000ml","description":"\u003cp\u003e\u003cstrong\u003eShampoo for frizz and volume control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eExperience professional-grade smoothing with L'Oréal Professionnel's Keratin Alpha Sleek Sulphate-free shampoo. Infused with Keratin Sleeker and Amino-acid chains, this creamy formula gently cleanses whilst reinforcing hair's natural keratin structure for noticeably healthier results from day one. When paired with the complete routine, enjoy up to 2 weeks of frizz control and cut styling time in half³ The lightweight texture delivers lasting softness and shine for up to 5 days, whilst minimising unwanted volume and protecting against breakage for effortless daily styling. Works beautifully on all hair types. Choose the eco-conscious refill pouch with 44% less plastic—premium care that's kinder to the planet.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":56867586802039,"sku":"3474637335489","price":33.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/7472\/8110\/files\/3474637335489_1.webp?v=1773655249"},{"product_id":"l-oreal-keratin-alpha-sleek-shampoo-500ml","title":"L’Oréal Keratin Alpha Sleek Shampoo 500ml","description":"\u003cp data-start=\"114\" data-end=\"237\"\u003e\u003cstrong\u003eL'Oréal Anti-Frizz Sleek Shampoo\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"114\" data-end=\"237\"\u003eAchieve smooth, silky-looking hair with\u003cstrong\u003e \u003c\/strong\u003eL'Oréal Professionnel Keratin Alpha Sleek Shampoo Anti Frizz \u0026amp; Smoothing 500ml.This creamy shampoo gently cleanses the hair while helping to control frizz and smooth the hair’s surface. It creates a rich lather that refreshes the hair and leaves it feeling soft, hydrated, and easier to manage. The formula helps reduce flyaways and excess volume, leaving hair looking sleek with a natural, glossy shine.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":56867592241527,"sku":"3474637335731","price":33.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/7472\/8110\/files\/102748-loreal-alpha-sleek-shamp-500ml.jpg?v=1773653613"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/7472\/8110\/collections\/keratin_alpha_sleek.png?v=1782219275","url":"https:\/\/hwsbeauty.co.uk\/collections\/loreal-keratin-alpha-sleek.oembed","provider":"HWS Beauty","version":"1.0","type":"link"}