Founded in 2001 by celebrity hairstylist, Jim Markham, in the state of California, Pureology has gained prominence with their innovative approach to haircare. Their line of professional products, specially designed for colour-treated hair, are not only gentle, but also free from harmful sulphates and animal-derived ingredients. Unlike other traditional brands, Pureology Shampoos and Conditioners offer a rich and luxurious sensory experience with every wash,...

Many people have damaged and weakened hair as a result of factors such as heat tools, colour treatments, and bleaching. Additionally, calcium deposits create a film on the hair, causing it to appear dull and lacking shine. This buildup can block moisture from penetrating the hair shaft, resulting in dry and lacklustre hair. Luckily, Kérastase's products combat this. From deeply moisturizing shampoos and preserving...

CeraVe is a frequently discussed beauty brand across all social media platforms and a leading choice for affordable skincare products. Created with guidance from dermatologists, CeraVe’s top-selling items feature three vital ceramides for rebuilding the skin's defences, locking in moisture, and keeping out impurities. Other key ingredients, including hyaluronic acid, also work to keep skin hydrated and looking its best.  Explore our curated selection...

Seeking a polished, sleek look for your hair? While straighteners may seem like the obvious solution, excessive heat can lead to damage, dryness and breakage. Discover our guide for achieving straight hair with minimal heat. STRAIGHTEN HAIR WITH HAIR DRYER AND BRUSH STEP 1 - Haircare The first step to achieving perfectly straight hair without causing damage is to incorporate a range of haircare options that help to...