Alterna
In 1997, Alterna made a lasting commitment to preserving the environment by introducing a special hair care range.
Created with the most cutting-edge scientific technology and skin care techniques, all of Alterna's high-end products are tailored for experienced professionals.
All of their products are made without sulfates and parabens, utilizing only natural, eco-certified ingredients. Alterna's products are never tested on animals, and their formulas provide a unique hair care and sensory experience that goes beyond the ordinary.
Whether you're at the salon, receiving a transformational experience from their expert stylists, or indulging in self-care at home, Alterna enables you to feel free to express yourself through nourished, healthy hair.
Alterna Caviar Anti-Frizz Blowout Butter 150ml
Alterna Caviar protects and perfects medium to thick hair An oil-in-cream formula melts into hair, taming frizz while preserving hair integrity from heat-styling and humidity. Suitable for all hair types, from straight to tightly coiled. This formula is designed to...
£45.00
£27.00
Alterna Caviar Multiplying Volume Styling Mousse 232g
Alterna Caviar body & medium hold for fine hair Caviar Multiplying Volume Styling Mousse is an advanced care solution that delivers lightweight volume and texture. Enriched with strengthening ingredients, this mousse thickens and reinforces hair, creating long-lasting voluminous styles. Suitable...
£45.00
£27.00
Alterna Caviar Restructuring Bond Repair Leave-In Heat Protection Spray 125ml
Alterna Caviar strengthens and protects damaged hair spray This leave-in conditioner and protectant uses vitamin-enriched formulas to fortify hair strands and shield them from the damage of heat styling. It will leave your hair looking shiny and full of health,...
£45.00
£27.00
Alterna Caviar Restructuring Bond Repair Masque 169ml
Alterna Caviar restructuring masque
This ultra-hydrating, restorative hair masque repairs damaged hair, seals split ends, reduces breakage, and leaves hair softer, healthier, and less prone to frizz. Compatible with straight, wavy, curly, coiled, and tightly coiled hair.
£68.00
£40.80
Alterna Caviar Multiplying Volume Shampoo 250ml
Alterna Caviar lightweight body for fine hair shampoo
A mild, everyday shampoo that amplifies hair's body and thickness while preserving hydration.
Formulated with natural ingredients, this shampoo is designed to leave your hair looking and feeling revitalized with boosted volume.
£45.00
£27.00
Alterna Caviar Multiplying Volume Shampoo 1000ml
Alterna Caviar lightweight body for fine hair shampoo This daily Volumizing Cleanser softens and nourishes hair, delivering increased body and volume retention. Formulated with natural ingredients, it won't strip hair of its natural oils, leaving hair more voluminous and full...
£110.00
£66.00
Alterna Caviar Smoothing Anti-Frizz Conditioner 250ml
Alterna Caviar tames medium to thick hair conditioner Alterna Caviar Smoothing Anti-Frizz Conditioner is equipped with the exclusive Climate Shield Complex, providing up to 80% reduced frizz after 72 hours. This conditioner fortifies and softens hair while restoring its strength...
£45.00
£27.00
Alterna Caviar Replenishing Moisture Priming Leave-In Conditioner 147ml
Alterna Caviar detangles & primes dry hair conditioner This lightweight leave-in conditioner is designed specifically to detangle and prime fine, dry hair while providing thermal protection up to 232°C (450°F). It leaves hair soft, shiny, and easy to style —...
£45.00
£27.00
Alterna Caviar Multiplying Volume Conditioner 250ml
Alterna Caviar lightweight body for fine hair conditioner
A conditioning, daily-use formula that increases hair's density and body while preserving hydration. It helps to keep hair healthy and full of life, while restoring the protein balance of the scalp.
£45.00
£27.00
Alterna My Hair My Canvas Any Way Texture Spray 148ml
Alterna My Hair My Canvas Any Way Texture Spray This vegan blowout mist delivers a full-bodied lift while providing heat and humidity protection. Lightweight and infused with Bamboo Extract to protect from up to 232°C and White Charcoal to absorb...
£30.00
£18.00
Alterna Caviar Smoothing Anti-Frizz Shampoo 1000ml
Alterna Caviar tames medium to thick hair shampoo
Caviar Smoothing Anti-Frizz Shampoo efficiently controls humidity and cleanses hair to prevent frizz.
Suitable for all hair types including straight, wavy, curly, coiled and tightly coiled.
£110.00
£75.00
Alterna My Hair My Canvas Easy Does It Air Dry Balm 101ml
Alterna My Hair My Canvas Easy Does It Air Dry Balm Control frizz and dry time with Canvas Easy Does It Air Dry Balm. This vegan balm provides lightweight hydration without heat. Containing prickly Pear Oil which helps to retain...
£30.00
£18.00
Alterna Caviar Replenishing Moisture Masque 150ml
Alterna Caviar replenishing moisture masque A deeply nourishing treatment that infuses hydration into dry hair, leaving it soft, supple & rejuvenated. Enriched with natural oils and proteins, this masque helps repair the hair cuticles, providing intense moisture and shine to...
£68.00
£40.80
Alterna Caviar Professional Styling Sea Salt Spray 147ml
Alterna Caviar texture & waves spray
Caviar Professional Styling Sea Salt Spray lightly coats tresses with mineral-rich Dead Sea salt, creating beautifully tousled beachy waves whatever the season. Ideal for both straight and wavy hair types.
£25.00
£15.00
Alterna My Hair My Canvas Me Time Everyday Shampoo 251ml
Alterna My Hair My Canvas Me Time Everyday Shampoo
A gentle, vegan-based shampoo that boosts shine, increases smoothness, and maximizes manageability.
£30.00
£18.00
Alterna My Hair My Canvas Me Time Everyday Conditioner 251 ml
Alterna My Hair My Canvas Me Time Everyday Conditioner
This vegan moisturizing conditioner gently improves shine, adds smoothness, and enhances manageability.
£30.00
£18.00
Alterna Caviar Anti-Aging High Hold Finishing Spray 212g
Alterna Caviar Firm, lasting, touchable hold hairspray Caviar Professional Styling High Hold Finishing Spray delivers a fast-drying, long-lasting hold with a natural matte finish that resists humidity without stickiness or flaking. This product is suitable for all types of hair,...
£38.00
£22.80
Alterna My Hair My Canvas Another Day Dry Shampoo 142g
My Hair My Canvas Another Day Dry Shampoo
A vegan formula developed to refresh and soften the hair by removing dirt and excess oils. This light and translucent dry shampoo is suitable for the majority of hair types.
£28.00
£16.80
Alterna Caviar Multiplying Volume Conditioner 1000ml
Alterna Caviar lightweight body for fine hair conditioner
A conditioning, daily-use formula that increases hair's density and body while preserving hydration. It helps to keep hair healthy and full of life, while restoring the protein balance of the scalp.
£110.00
£66.00
Alterna Caviar Professional Styling Perfect Texture Spray 220ml
Alterna Caviar fullness and touchable finish
Caviar Professional Styling Perfect Texture Spray is a non-greasy working and finishing spray suited for both straight and wavy hair.
This multitasking product provides long-lasting hold and texture.
£45.00
£27.00
Alterna My Hair My Canvas More To Love Bodifying Conditioner 251ml
Alterna My Hair My Canvas More To Love Bodifying Conditioner
An ideal vegan conditioner for all hair types, providing a strong foundation of body, texture, and movement while still nurturing hair with hydration.
£30.00
£18.00
Alterna My Hair My Canvas More To Love Bodifying Shampoo 251ml
My Hair My Canvas More To Love Bodifying Shampoo
A vegan-friendly volumizing shampoo that provides a full, textured, and bouncy foundation without drying out hair. Suitable for most hair types.
£30.00
£18.00
Alterna Caviar Replenishing Moisture Leave-In Smoothing Gelee 100ml
Alterna Caviar lightweight styling for dry hair gelee A weightless, multi-purpose alcohol-free formula enriched with oils that smoothes dry, frizzy locks, imparting definition and lustrous shine. It's the perfect solution for nourishing hair and controlling flyways without making it look...
£45.00
£27.00
Alterna Caviar Smoothing Anti-Frizz Conditioner 1000ml
Alterna Caviar tames medium to thick hair conditioner Alterna Caviar Smoothing Anti-Frizz Conditioner is equipped with the exclusive Climate Shield Complex, providing up to 80% reduced frizz after 72 hours. This conditioner fortifies and softens hair while restoring its strength...
£110.00
£66.00
