Alterna
In 1997, Alterna made a lasting commitment to preserving the environment by introducing a special hair care range.
Created with the most cutting-edge scientific technology and skin care techniques, all of Alterna's high-end products are tailored for experienced professionals.
All of their products are made without sulfates and parabens, utilizing only natural, eco-certified ingredients. Alterna's products are never tested on animals, and their formulas provide a unique hair care and sensory experience that goes beyond the ordinary.
Whether you're at the salon, receiving a transformational experience from their expert stylists, or indulging in self-care at home, Alterna enables you to feel free to express yourself through nourished, healthy hair.
Alterna Caviar Replenishing Moisture Shampoo 250ml
Alterna Caviar nourishes dry hair shampoo This nourishing cleanser offers rich hydration to dry hair types, such as straight, wavy, curly, coiled or tightly coiled. It works to improve hair's elasticity, strength, and natural beauty, making it incredibly supple and...
£39.90
£35.60
Alterna Caviar Replenishing Moisture Conditioner 1000ml
Alterna Caviar nourishes dry hair conditioner This luxurious conditioner from Alterna is scientifically formulated to replenish moisture while shielding hair from colour fading, everyday wear and tear, and future harm. Ideal for all types of hair, from straight to wavy...
£88.10
£82.80
Alterna Caviar Replenishing Moisture Conditioner 250ml
Alterna Caviar nourishes dry hair conditioner This luxurious conditioner from Alterna is scientifically formulated to replenish moisture while shielding hair from colour fading, everyday wear and tear, and future harm. Ideal for all types of hair, from straight to wavy...
£39.90
£36.90
Alterna Caviar Replenishing Moisture Shampoo 1000ml
Alterna Caviar nourishes dry hair shampoo This nourishing cleanser offers rich hydration to dry hair types, such as straight, wavy, curly, coiled or tightly coiled. It works to improve hair's elasticity, strength, and natural beauty, making it incredibly supple and...
£88.10
£82.80
Alterna Caviar Replenishing Moisture CC Cream 100ml
This styling cream provides 10 effective benefits in one convenient step, leaving hair looking healthy and styled. Suitable for all hair types, from straight to tightly coiled.
£35.85
£31.80
Alterna Caviar Anti-Frizz Blowout Butter 150ml
Alterna Caviar protects and perfects medium to thick hair An oil-in-cream formula melts into hair, taming frizz while preserving hair integrity from heat-styling and humidity. Suitable for all hair types, from straight to tightly coiled. This formula is designed to...
£29.90
£25.60
Alterna My Hair My Canvas Soaring High Volumizing Blowout Mist 148ml
Alterna My Hair My Canvas Soaring High Volumizing Blowout Mist Infuse your locks with body and volume, shielding them from humidity and heat, with this vegan blowout mist. Lightweight and full-bodied, it adds lift without overloading your hair. Bamboo Extract...
£22.95
£19.90
Alterna Caviar Restructuring Bond Repair Leave-In Heat Protection Spray 125ml
Alterna Caviar strengthens and protects damaged hair spray This leave-in conditioner and protectant uses vitamin-enriched formulas to fortify hair strands and shield them from the damage of heat styling. It will leave your hair looking shiny and full of health,...
£34.70
£31.10
Alterna Caviar Restructuring Bond Repair Shampoo 250ml
Alterna Caviar strengthens damaged hair shampoo This colour-safe shampoo gently cleanses hair, removing accumulation of daily debris while imparting a luminous sheen with each application. Its lipid-enriched formula helps to repair bonds within each strand of hair, restoring natural strength...
£39.90
£35.60
Alterna Caviar Multiplying Volume Styling Mousse 232g
Alterna Caviar body & medium hold for fine hair Caviar Multiplying Volume Styling Mousse is an advanced care solution that delivers lightweight volume and texture. Enriched with strengthening ingredients, this mousse thickens and reinforces hair, creating long-lasting voluminous styles. Suitable...
£34.85
£31.20
Alterna Caviar Restructuring Bond Repair Masque 169ml
Alterna Caviar restructuring masque
This ultra-hydrating, restorative hair masque repairs damaged hair, seals split ends, reduces breakage, and leaves hair softer, healthier, and less prone to frizz. Compatible with straight, wavy, curly, coiled, and tightly coiled hair.
£52.12
£48.60
Alterna Caviar Working Hairspray 211g
Alterna Caviar buildable control hairspray This hairspray offers a flexible hold and a natural-feeling touch. Suitable for a variety of hair types, including straight, wavy, curly, coiled, and tightly coiled. It's brush able and can be used to create long-lasting...
£29.65
£25.60
Alterna Caviar Restructuring Bond Repair Conditioner 250ml
Alterna Caviar strengthens damaged hair conditioner
This botanically-rich, reparative conditioner safeguards and repairs damaged hair, binds split ends, diminishes frizz, and leaves hair soft and smooth.
£39.90
£36.90
Alterna Caviar Replenishing Moisture Leave-In Conditioning Milk 147ml
Alterna Caviar detangles dry hair conditioning milk Caviar Replenishing Moisture Leave-In Conditioning Milk is a hydrating and detangling leave-in conditioner that is suitable for all hair types This ultra-nourishing formula contains nourishing ingredients, including caviar extract and vitamin B5, to...
£35.85
£31.80
Alterna Caviar Anti-Aging Bond Repair 3 in 1 Sealing Serum 487ml
Alterna Caviar rebonds and protects damaged hair serum
A concentrated blend offering three actions and applications in one to protect hair, lock in benefits, and integrate into any haircare routine.
£76.00
£70.20
Alterna Caviar Restructuring Bond Repair Masque 487ml
Alterna Caviar restore damaged hair masque
This ultra-hydrating, restorative hair masque repairs damaged hair, seals split ends, reduces breakage, and leaves hair softer, healthier, and less prone to frizz.Compatible with straight, wavy, curly, coiled, and tightly coiled hair.
£67.60
£62.10
Alterna My Hair My Canvas Me Time Everyday Shampoo 251ml
Alterna My Hair My Canvas Me Time Everyday Shampoo
A gentle, vegan-based shampoo that boosts shine, increases smoothness, and maximizes manageability.
£22.95
£19.90
Alterna My Hair My Canvas Easy Does It Air Dry Balm 101ml
Alterna My Hair My Canvas Easy Does It Air Dry Balm Control frizz and dry time with Canvas Easy Does It Air Dry Balm. This vegan balm provides lightweight hydration without heat. Containing prickly Pear Oil which helps to retain...
£20.90
£18.10
Alterna Caviar Transformational Repair Kit
Alterna Transformational repair kit
This trial repair kit is formulated to fortify, cleanse and rejuvenate weakened hair with split ends. It's a perfect start to restore the look and feel of your hair with lasting strength and shine.
£27.85
£24.10
Alterna Caviar Rapid Repair Spray 125ml
Alterna Caviar instant shine & protection
Caviar Rapid Repair Spray is formulated with nourishing vitamins to fortify and revitalize hair, imparting a brilliant, lustrous finish and restoring essential moisture levels. Suitable for all hair types from straight to tightly-coiled.
£39.90
£36.90
Alterna Caviar Professional Styling Sea Salt Spray 147ml
Alterna Caviar texture & waves spray
Caviar Professional Styling Sea Salt Spray lightly coats tresses with mineral-rich Dead Sea salt, creating beautifully tousled beachy waves whatever the season. Ideal for both straight and wavy hair types.
£17.92
£15.20
Alterna Caviar Restructuring Bond Repair Conditioner 976ml
Alterna Caviar repairs damaged hair conditioner
This botanically-rich, reparative conditioner safeguards and repairs damaged hair, binds split ends, diminishes frizz, and leaves hair soft and smooth.
£88.10
£82.80
Alterna Caviar Multiplying Volume Shampoo 250ml
Alterna Caviar lightweight body for fine hair shampoo
A mild, everyday shampoo that amplifies hair's body and thickness while preserving hydration.
Formulated with natural ingredients, this shampoo is designed to leave your hair looking and feeling revitalized with boosted volume.
£39.90
£35.60
Alterna Caviar Anti-Aging High Hold Finishing Spray 340g
Alterna Caviar Firm, lasting, touchable hold hairspray Caviar Professional Styling High Hold Finishing Spray delivers a fast-drying, long-lasting hold with a natural matte finish that resists humidity without stickiness or flaking. This product is suitable for all types of hair,...
£29.60
£25.60
