In 2016, mutual friends Rachel and Lorna founded Noughty after decades of friendship and experience in the beauty industry.
Fuelled by their expertise and passion, they created a natural brand that offers high performance in an accessible way.
The duo understood the complexities and monotony of the natural beauty market, so they aimed to keep Noughty straightforward, honest, and aesthetically pleasing.
Every product is scientifically formulated with plant-based ingredients, and they strive to provide transparent information on scientific processes, ingredients, and formulation decisions.
