Noughty
In 2016, mutual friends Rachel and Lorna founded Noughty after decades of friendship and experience in the beauty industry.
Fuelled by their expertise and passion, they created a natural brand that offers high performance in an accessible way.
The duo understood the complexities and monotony of the natural beauty market, so they aimed to keep Noughty straightforward, honest, and aesthetically pleasing.
Every product is scientifically formulated with plant-based ingredients, and they strive to provide transparent information on scientific processes, ingredients, and formulation decisions.
Noughty Thirst Aid Conditioner & Detangling Spray 200ml
Spray for dry and damaged hair
Defeat tangles, dryness, and splits with this moisture-packed spray. The lightweight, 97% natural formula features a super-hydrating blend of sweet almond extract and argan oil to deeply nourish your locks.
£7.99
Noughty The Purple One Microfibre Hair Tower Wrap
Noughty Microfibre Hair Towel A revolutionary tool for your hair care regimen. Designed to minimize frizz and damage, this eco-friendly towel transforms the way you dry and care for your locks. Bid farewell to rough traditional towels and embrace a...
£13.00
Noughty Frizz Magic Anti-Frizz Serum 75ml
Serum for frizzy hair This anti-frizz serum utilizes marula oil and daikon extract to create a barrier that fights frizz and enhances manageability in wet or dry hair. It also offers heat protection up to 220°C. Suitable for all hair...
£8.99
Noughty The Pink One Microfibre Hair Towel Wrap
Noughty Microfibre Hair Towel A revolutionary tool for your hair care regimen. Designed to minimize frizz and damage, this eco-friendly towel transforms the way you dry and care for your locks. Bid farewell to rough traditional towels and embrace a...
£13.00
Noughty Detox Dynamo Clarifying Scalp Scrub 250ml
Clarifying scalp scrub for all hair types This scientifically formulated, pre-shampoo scalp scrub effectively exfoliates and detoxifies, promoting a supple and smooth scalp. With over 97% natural ingredients, it removes product build-up and combats pollution, while providing a moisture boost...
£7.99
Noughty Hey Curl Scrunching Jelly 200ml
Hair Jelly for curly hair Achieve defined and manageable curls and waves with this medium-hold curl scrunching jelly. The lightweight formula provides lasting hold without flakes or stickiness, while the 97% natural ingredients- including sea botanicals and copolymers- nourish and...
£8.99
Noughty Get Set, Grow Thickening Shampoo 250ml
Shampoo for fine hair Revive your hair and promote healthy growth with Noughty's Pea Complex Thickening Shampoo. Featuring an energizing blend of organic garden pea sprout extract, scalp-supporting piroctone olamine, and stimulating green robusta coffee extract, this formula is race...
£7.99
Noughty Detox Dynamo Clarifying Shampoo 250ml
Clarifying shampoo with peppermint and sorrel leaf Effectively eliminate build-up and residue caused by urban pollution, hard water, chlorine, and styling products with this 97% natural clarifying shampoo. Its detoxifying formula, enriched with peppermint and sorrel leaf extracts, gently purifies...
£7.99
Noughty Intensive Care Leave-in Conditioner 150ml
Leave-In for dry and damaged hair This ultra-hydrating leave-in conditioner can help strengthen and extend the life of your locks by banishing damaged hair and split ends. With a super-quenching blend of 97% natural ingredients, including sweet almond extract and...
£7.99
Noughty Get Set, Grow Thickening Conditioner 250ml
Conditioner for fine hair This conditioner contains Noughty's exclusive Pea Complex, a blend of essential nutrients for strong and healthy hair. Its ingredients include organic garden pea sprout extract, which promotes hair growth, scalp health hero piroctone olamine, and green...
£7.99
Noughty Get Set, Grow Growth Tonic 75ml
Hair Tonic to stimulate hair growth Specially designed for the stage, this hair tonic is a powerful growth-boosting solution that targets the roots. The formula includes Noughty's exclusive Pea Complex, featuring organic extract from garden pea sprouts to invigorate and...
£9.99
Noughty Wave Hello Curl Defining Shampoo 250ml
Shampoo for curly and wavy hair This 97% natural formula gently cleanses hair, while replenishing moisture and defining curls. It contains sea kelp extract and avocado oil, both rich in vitamins, to maintain silky soft and well-conditioned curls. Say hello...
£7.99
Noughty The Green One Microfibre Hair Towel Wrap
Noughty Microfibre Hair Towel A revolutionary tool for your hair care regimen. Designed to minimize frizz and damage, this eco-friendly towel transforms the way you dry and care for your locks. Bid farewell to rough traditional towels and embrace a...
£13.00
Noughty Hello Curls Define & Reshape Curl Primer 200ml
Hair primer for curly hair Welcome perfectly soft, conditioned curls, waves, and coils with Noughty Hello Curls Define & Reshape Curl Primer. This versatile spray primes and defines curls, while also creating effortless beachy waves when used alone. Use between...
£9.99
Noughty Care Taker Unscented Scalp Soothing Conditioner 250ml
Soothing conditioner for sensitive and itchy skin This conditioner deeply nourishes and calms delicate scalps, providing the care you deserve. Its 97% natural formula features bisabolol and oatmeal extract, known for their anti-irritant and soothing qualities to leave your scalp...
£7.99
Noughty Care Taker Unscented Scalp Soothing Shampoo 250ml
Scalp soothing shampoo for sensitive and itchy scalps This 97% natural shampoo effectively soothes dry, itchy, and sensitive scalps without added fragrance. It contains bisabolol and oatmeal extract, known for their anti-irritant and scalp-soothing benefits, leaving your scalp feeling exceptionally...
£7.99
Noughty Wave Hello Curl Defining Conditioner 250ml
Conditioner for curly and wavy hair Achieve perfectly-defined and incredibly soft curls with Noughty's Wave Hello Curl Defining Conditioner. This popular product, made with 97% natural ingredients, harnesses the nourishing power of sea kelp extract and avocado oil to maintain...
£7.99
Noughty Pumped Up Volumising Shampoo 250ml
Shampoo for fine and limp hair 98% natural and oil-free, this volumising shampoo gently cleanses and adds volume to fine and limp hair. Infused with red grape extract and B vitamins, it pumps up the volume, giving your hair a...
£7.99
Noughty To The Rescue Intense Moisture Treatment 300ml
Mask for dry and damaged hair Noughty's best-selling, deeply hydrating hair mask contains a gloriously rich formula of This 97% natural formula contains blended oils that effectively nourish and revitalize hair. Charged with sweet almond and black oat extracts, it...
£9.99
Noughty To The Rescue Anti-Frizz Serum 75ml
Serum for frizzy hair Experience a sleek, polished finish while nourishing and protecting hair from heat damage with this styling serum. With a super-quenching blend of 97% natural ingredients, including sweet almond extract and argan oil, it provides heat protection...
£8.99
Noughty Care Taker Scalp Relief Treatment Mask 300ml
Care taker treatment for sensitive, flaky scalps Nourish your scalp with Noughty's Care Taker Scalp Relief Mask, containing soothing oatmeal extract and a touch of invigorating black coffee extract to awaken and calm your scalp. This nutrient-rich mask serves as...
£9.99
Noughty Pumped Up Volumising Conditioner 250ml
Conditioner for fine and limp hair This 97% natural conditioner weightlessly conditions and provides volume to fine and limp hair. Enriched with red grape extract and B vitamins, the oil-free formula replenishes and hydrates, while also detangling locks without weighing...
£7.99
Noughty To The Rescue Moisture Boost Conditioner 250ml
Conditioner for dry and damaged hair Unlock your hair's full potential with Noughty To The Rescue Moisture Boost Conditioner for dry or damaged hair. Infused with sweet almond extract, olive oil, and coconut & shea butter, this nourishing conditioner is...
£7.99
Noughty To The Rescue Moisture Boost Shampoo 250ml
Shampoo for dry and damaged hair This intensely moisturizing shampoo gently cleanses hair, replenishing lost moisture. Its gentle 97% natural formula does not strip hair, leading to the perfect fairytale ending. The powerful super-quenching blend includes sweet almond and sunflower...
£7.99
