As I Am
As a leader in haircare, As I Am is dedicated to providing high-quality products for all natural hair types. With 39 years of experience as pioneers in the industry, their collections offer uncompromising performance based on scientific knowledge and expertise. Trust As I Am to deliver an exceptional haircare experience wherever you are on your hair journey.
As I Am Classic Leave-In Conditioner 237ml
Leave-In Conditioner The As I Am Leave-In Conditioner is an essential first step in styling, providing a great foundation for natural styling. After cleansing and conditioning, this natural wonder keeps tangles at bay and promotes hair growth with organic...
£7.95
As I Am Dry & Itchy Scalp Care Dandruff Shampoo 355ml
Olive and Tea Tree Shampoo This sensitive, dry, and itchy scalp treatment shampoo is specially formulated to eliminate dryness and itchiness by targeting and eliminating fungus and micro-organisms. Its gentle formula also cleanses and moisturizes the scalp, leaving curls...
£11.95
As I Am Dry & Itchy Scalp Care Dandruff Oil Treatment 120ml
A nourishing treatment that soothes the scalp This treatment is enriched with Olive Oil and Tea Tree Oil to nourish and increase moisture levels in the scalp. It deeply fights off dandruff, soothes itching, flaking, and irritation associated with...
£10.45
As I Am Dry & Itchy Scalp Care Dandruff Co-Wash 454g
Olive and Tea Tree Oil Co-Wash This CoWash is specifically designed to treat sensitive, dry, and itchy scalps. The inclusion of Olive & Tee Tree Oil effectively hydrates dry hair, resulting in more vibrant and manageable coils and curls. Tea...
£13.45
As I Am Restore & Repair Jamaican Black Castor Oil Water 473ml
Water Spray for Refreshing Dry Hair Ideal for revitalizing dry hair, this product adds shine and effectively combats frizz. It can also be used for Wash n Go's and Twist Outs, providing a 19.84% increase in moisture compared to regular...
£8.95
As I Am Restore & Repair Jamaican Black Castor Oil Moisturizing Masque 227g
Nourishing hair mask for curls and coils This nourishing hair masque provides an effective therapy for dry strands. Packed with Jamaican Black Castor Oil, Vitamin C & Vitamin E, it offers deep hydration, detangling benefits, and a boost of shine...
£10.95
As I Am Classic Curling Jelly 227g
Hair jelly to improve definition This product is perfect for creating wash and go styles with hi-definition coils and curls that are full of life. No matter your hair length, your look will exude distinct beauty and maintain its definition...
£8.95
As I Am Restore & Repair Jamaican Black Castor Oil Leave-In Conditioner 237ml
Leave-In Conditoner
This leave-in conditioner, a crucial pre-styling product, effortlessly aids in detangling and moistening hair, providing a lustrous shine and promoting hair fiber health.
Contains Jamaican Black Castor Oil, Vitamin C, Vitamin E and Ceramide
£9.45
As I Am Long & Luxe Curl Enhancing Smoothie 454g
Lightweight Leave-In Cream Optimize your curls with this Curl Enhancing Smoothie. This leave-in cream, enriched with Pomegranate and Passion Fruit, defines, moisturizes, and hydrates your locks without leaving any flaky residue. Say goodbye to frizz and unruly hair as this...
£14.45
As I Am Long & Luxe Growash 454g
Cleansing Creme Conditioner Experience the nourishing benefits of the Long and Luxe Gro Wash Cleansing Creme Conditioner, specially formulated for natural curly or coiled hair types. Enriched with Pomegranate and Passion Fruit, this lightweight and ultra-moisturizing formula promotes healthy hair...
£13.45
As I Am Classic Cocoshea Spray 120ml
Cocoshea Spray Experience the ideal pairing for your naturally textured hair - ultra-moisturizing formulas derived from natural ingredients. Utilizing the advanced technology of submicron particles, Coconut Oil and African Shea Butter create a nourishing and brilliantly glossy spray that can...
£7.45
As I Am Long & Luxe Gro Edges 113g
Edge Controller Transform your naturally curly or coiled hair with Long and Luxe Gro Edges. This luxurious cream is enriched with nourishing Aloe Vera, Pomegranate Juice, and Hydrolysed Lupine Protein to promote healthy hair growth and provide long-lasting hold without...
£14.45
As I Am Long & Luxe Conditioner 355ml
Strengthening and hydrating treatment Gently untangle curls or coils with As I Am's Long & Luxe Conditioner. Its nourishing blend of Pomegranate, Passion Fruit, and Hydrolyzed Lupine Protein hydrates and revitalizes hair and scalp for healthier growth and added softness...
£13.45
As I Am Classic Coconut Cowash 454g
Classic cowash for curly hair Co-Washing effectively cleanses curly hair without disrupting its natural balance. This conditioning cream gently removes scalp sebum, residue, and product buildup, keeping natural curls, coils, and waves intact between wash days. This unique Co-Wash uses...
£10.95
As I Am Restore & Repair Jamaican Black Castor Oil Smoothie 454g
Hair Smoothie to enhance curl definiton Expertly crafted for your hair, our nanotechnology-infused ceramide formula creates a lightweight, yet strong-holding smoothie. As the top choice in its class, As I Am JBCO Smoothie nourishes your hair and scalp with Jamaican...
£13.45
As I Am Restore & Repair Jamaican Black Castor Oil Co-Wash 454g
A refreshing co-wash This cowash is designed to combat dry hair by cleansing and conditioning while also detangling and moisturizing. Its powerful formula, a blend of natural ingredients, promotes healthier hair lengths and scalp. The unique nano-blend of ceramides and...
£11.95
As I Am Rice Water Spray 473ml
A moisturizing and strengthening spray Experience stronger, healthier hair with As I Am Rice Water Spray. Utilizing sub-micron technology, this formula locks moisture into the scalp and hair while improving the scalp's protective barrier. Enriched with Betaine, Copper Tripeptide, Inositol,...
£12.95
As I Am Classic Doublebutter Cream 227g
Hair Cream for daily moisture Maintaining proper moisture levels is crucial for achieving and maintaining beautiful natural coils and curls. If your hair has a rough and dry appearance, reach for the As I Am Classic Doublebutter Cream. This powerful...
£10.95
As I Am Classic Smoothing Gel 227g
Smoothing gel providing moisturizing hold & shine This excellent smoother is perfect for achieving smooth hair. Unlike most gels, it is made without harsh ingredients and instead uses organic materials for a gentle and healthy process. Ideal for taming flyaways...
£7.45
As I Am Classic Hydration Elation 227g
Intensive Conditioner This comprehensive conditioning treatment, which includes extracts of Coconut, Sugar Cane, Green Tea, Apple, Lemon, Shea Butter, Vitamin E, and proven hair fortifiers, is essential for achieving resilient, glossy, smooth, and bouncy curls and coils. It deeply hydrates...
£12.45
As I Am Born Curly Aloe Shampoo & Wash 240ml
Cowash Shampoo made to hydrate curly hair The luxurious shampoo effectively cleanses without stripping hair of natural oils, while Aloe enhances shine and gloss and other ingredients deeply moisturize. Hydration is retained for lasting softness. Ideal for those with...
£9.95
As I Am Born Curly Avocado Shea Cowash 240ml
Cowash to add bounce and volume to curls This gentle, non-foaming formula deeply cleanses without stripping natural oils, making it perfect for natural curls (especially those with hair types 3 and 4). Infused with hydrating ingredients, it nourishes and...
£7.45
As I Am Born Curly Argan Curl Defining Jelly 240ml
Soft hold curl defining jelly Revitalize your curly hair with the As I Am Born Curly Argan Curl Defining Jelly. This lightweight formula absorbs quickly, preventing any heavy or sticky residues. Experience long-lasting definition and natural curl formation while...
£9.95
As I Am Dry & Itchy Scalp Care Leave-In Conditioner 237ml
Olive and Tea Tree Leave-in Conditoner This product is non-foaming and free of sulphates. Use it as an essential step in your styling routine. The Olive & Tea Tree Leave-in conditioner will effectively moisturize and add shine to your hair....
£10.45
