UpCircle has gained recognition within the industry as the leaders of "circular skincare" by approaching things differently.

For the past five years, they have been collecting coffee from cafes across London and utilizing it in their skincare products.

Additionally, they repurpose over ten other by-product ingredients from various industries, such as argan, tea, juice, date, olive, and wood.

The brand has experienced significant growth over the past five years, selling hundreds of thousands of products worldwide annually.

Their approach focuses on promoting positive change instead of overwhelming customers with negative headlines.

For instance, each of their face scrubs saves four discarded espresso shots. This tangible impact is uplifting and something worth supporting. UpCircle has taken the beauty industry by storm, as demonstrated by their constant and extensive press coverage from prominent publications like Vogue, Refinery 29, Cosmo, and Grazia.