The decision of a young perfumer to leave their home country and start their own company in London may have been motivated by a deep curiosity for new experiences and self-discovery. This led to the development of the first mascara that was safe for all consumers, rather than just a luxury for the wealthy. In 1834, Eugene Rimmel and his father established the renowned House of Rimmel, revolutionizing the beauty world and making it more of an artistic expression. And to this day, Rimmel remains committed to offering a diverse selection of products for both natural and glamorous makeup styles.