KHS is the brainchild of a skilled team of industry professionals.
It all began with a hair salon in Muswell Hill, London, where stylists were regularly asked to perform Brazilian Blow-dry treatments.
Despite its popularity, some customers had reservations about the ingredients, including formaldehyde, and the labour-intensive nature of the process.
This customer feedback gave rise to KHS, a keratin straightening system that could be used without worrying about chemicals or complexity - just three easy steps.
