It's a 10
It's A 10 Miracle Leave-In 59ml
Transform dull, damaged hair with Miracle Leave-In This cult-classic spray utilizes natural ingredients like sunflower seed and green tea leaf extract and silk amino acids to smooth, eliminate frizz, restore shine, and enhance natural body. With every use, your hair...
£9.99
£8.40
It's A 10 Miracle Leave-In Plus Keratin 120ml
Leave-in treatment with a lightweight formula and a delightful scent Keratin is a crucial nutrient that nourishes hair, providing revitalization. It can be utilized post-shower as a leave-in conditioner or heat protectant. Suitable for all hair types, it helps reduce...
£19.00
£17.20
It's A 10 Miracle Leave-In Lite 120ml
Lite Miracle Leave-In adding shine and control This product is designed for those with fine or short hair. Its lightweight formula features chamomile extract and hydrolyzed silk to condition and protect hair while leaving it radiant and manageable. Perfect for...
£18.50
£16.25
It's A 10 Miracle Daily Conditioner 295ml
A Conditioner that actively restores daily hair damage
Miracle Daily Conditioner is meticulously designed to deeply penetrate the hair shaft, replenish moisture, and effectively repair any damage. It serves as a vital solution for dry, damaged, or coloured hair.
£22.00
£20.49
It's A 10 Miracle Hair Mask 517ml
A simple conditioning treatment made to soften the hair Developed to address the needs of colour treated, heat styled, and otherwise processed hair, It's a 10 Miracle Hair Mask enhances softness and smoothness with ease. Its versatility allows it to...
£45.00
£36.00
It's A 10 Miracle Leave-In For Blondes 120ml
Leave-In to de-frizz and moisturize The Miracle Leave-In for Blondes has been carefully designed to cater to the specific needs of both natural and colour-treated blondes. This product not only effectively de-frizzes and detangles, but also replenishes moisture and boosts...
£19.00
£17.99
It's A 10 Miracle Blowdry Volumizer 200ml
A lightweight finishing and styling spray Experience effortless volume with It's a 10 Miracle Volumizing Blowdry Spray. Its advanced formula adds bounce and body without any hassle. This lightweight finishing and styling spray is designed to volumize and smooth your...
£17.00
£13.60
It's A 10 Miracle Hair Mask 240ml
A simple conditioning treatment made to soften the hair Developed to address the needs of colour treated, heat styled, and otherwise processed hair, It's a 10 Miracle Hair Mask enhances softness and smoothness with ease. Its versatility allows it to...
£31.00
£28.50
It's A 10 Miracle Leave-In Lite 295ml
Lite Miracle Leave-In adding shine and control This product is designed for those with fine or short hair. Its lightweight formula features chamomile extract and hydrolyzed silk to condition and protect hair while leaving it radiant and manageable. Perfect for...
£34.00
£31.99
It's A 10 Blow Dry Miracle H20 Shield 180ml
Miracle Blow Dry H20 Shield
Protect your hair from humidity and frizz while deeply conditioning with this blow-dry treatment. Its unique formula locks in moisture and maintains your style, leaving hair soft, shiny, and protected from environmental damage.
£22.00
£20.49
It's A 10 Coily Miracle Curl Cream 118ml
Effortlessly achieve beautiful curls with It's a 10 Miracle Coily Curl Cream Say goodbye to hours of styling, multiple tools, and excessive products - this non-greasy and non-hardening formula expertly defines curls, adds shine, and controls frizz for a...
£23.00
£20.49
It's A 10 Miracle Daily Conditioner 1000ml
A Conditioner that actively restores daily hair damage
Miracle Daily Conditioner is meticulously designed to deeply penetrate the hair shaft, replenish moisture, and effectively repair any damage. It serves as a vital solution for dry, damaged, or coloured hair.
£40.00
£36.90
It's A 10 Miracle Deep Conditioner Plus Keratin 517ml
revitalize hair and reverse damage with this deep conditioner Transform your hair and repair damage quickly with this potent deep conditioner - all in just 5-10 minutes! Featuring keratin, aloe vera, and natural extracts, this product effectively smooths strands and safeguards...
£53.00
£42.40
It's A 10 Miracle Styling Mousse 262ml
Styling mousse to add shine and provide superior hold Experience the perfect balance of volume, texture and hold with It's a 10 Haircare's Miracle Styling Mousse. This nutrient-rich styling product will give you the desired results without any stiffness, making...
£16.30
£15.40
It's A 10 Miracle Round Brush 25mm
Essential Styling Tool Looking to enhance your incredible results from using It's a 10's shampoos, conditioners, and styling products? The It's a 10 Miracle Round Brush collection offers the perfect solution. With a variety of barrel sizes, achieve straight and...
£14.50
£13.90
It's A 10 Miracle Round Brush 42mm
Essential Styling Tool Looking to enhance your incredible results from using It's a 10's shampoos, conditioners, and styling products? The It's a 10 Miracle Round Brush collection offers the perfect solution. With a variety of barrel sizes, achieve straight and...
£16.30
£15.40
It's A 10 Miracle Brightening Blonde Shampoo 295ml
A shampoo that refreshes golden hues Bring out your best possible blonde with a daily shampoo that's designed to address the special needs of platinum blondes, ash blondes and every blonde in between. It's a 10 Miracle Brightening Shampoo for...
£21.00
£17.90
It's A 10 Silk Express Miracle Silk Shampoo 1000ml
A nutrient-rich silk-infused daily shampoo
The Silk Express Miracle Silk Shampoo from It's A 10 is enriched with nourishing silk to strengthen and improve hair, while still being light enough for daily use.
£40.00
£35.00
It's A 10 Miracle Round Brush 32mm
Essential Styling Tool Looking to enhance your incredible results from using It's a 10's shampoos, conditioners, and styling products? The It's a 10 Miracle Round Brush collection offers the perfect solution. With a variety of barrel sizes, achieve straight and...
£15.40
£14.50
It's A 10 Miracle Clay Hair Mask For Blondes 240ml
Deep Conditioning. Unmatched Shine. Specifically Designed for Blondes. With It's a 10 Miracle Clay Hair Mask for Blondes, a quick and effective treatment, blonde tresses are protected, refined, and deeply conditioned in mere minutes. The violet hue of the mask...
£31.50
£28.70
It's A 10 Blow Dry Miracle Glossing Leave-In 120ml
A nourishing leave-in conditioner which adds shine and strengthens the hair This leave-in treatment effectively strengthens and seals the hair shaft while adding weightless smoothing agents to create a glossy finish. It also helps defend against heat, UV damage, and breakage,...
£21.00
£20.49
It's A 10 Coily Miracle Mask 240ml
An intense action hair mask to strengthen the hair Formulated specifically for curly and wavy hair, this intensive treatment penetrates the hair shaft to repair internal damage, restore shine, eliminate tangles, and strengthen strands to prevent breakage. With a...
£36.00
£32.89
It’s A 10 Miracle Volumizing Shampoo 295ml
A lightweight volumizing shampoo
Formulated to nourish and strengthen hair while removing buildup. Includes Marshmallow Root Extract for added lift, volume, and lightweight conditioning. Contains Hydrolyzed Silk for easy absorption and restoration of natural moisture balance.
£21.00
£18.89
It's A 10 Blow Dry Miracle Blow Dry Styling Balm 148ml
A multi-tasking non-greasy styling balm This multi-tasking styling balm is designed to enhance hair without causing any greasiness. Enriched with potent natural anti-oxidants, it nourishes hair with lightweight moisture and combats frizz, humidity, and heat damage. Additionally, it seals the...
£18.50
£17.49
