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As I Am

As a leader in haircare, As I Am is dedicated to providing high-quality products for all natural hair types.

With 39 years of experience as pioneers in the industry, their collections offer uncompromising performance based on scientific knowledge and expertise.

Trust As I Am to deliver an exceptional haircare experience wherever you are on your hair journey.

34 products 34

As I Am Born Curly Aloe Shampoo & Wash 240ml
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£9.95

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As I Am Born Curly Aloe Shampoo & Wash 240ml
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As I Am Classic Curl Clarity Shampoo 237ml
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£9.45

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As I Am Classic Curl Clarity Shampoo 237ml
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As I Am Restore & Repair Jamaican Black Castor Oil Moisturizing Masque 227g
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£10.95

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As I Am Restore & Repair Jamaican Black Castor Oil Moisturizing Masque 227g
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As I Am Classic Doublebutter Cream 227g
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£10.95

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As I Am Classic Doublebutter Cream 227g
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As I Am Classic Hydration Elation 227g
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£12.45

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As I Am Classic Hydration Elation 227g
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As I Am Born Curly Argan Curl Defining Jelly 240ml
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£9.95

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As I Am Born Curly Argan Curl Defining Jelly 240ml
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As I Am Rosemary Oil Styling Mousse 236ml
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£11.00

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As I Am Rosemary Oil Styling Mousse 236ml
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As I Am Classic Cocoshea Spray 120ml
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£7.45

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As I Am Classic Cocoshea Spray 120ml
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As I Am Dry & Itchy Scalp Care Leave-In Conditioner 237ml
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£10.45

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As I Am Dry & Itchy Scalp Care Leave-In Conditioner 237ml
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As I Am Rice Water Conditioner 237ml
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£10.95

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As I Am Rice Water Conditioner 237ml
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As I Am Long & Luxe Conditioner 355ml
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£13.45

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As I Am Long & Luxe Conditioner 355ml
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As I Am Born Curly Avocado Shea Cowash 240ml
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£7.45

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As I Am Born Curly Avocado Shea Cowash 240ml
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As I Am Long & Luxe Gro Edges 113g
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£14.45

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As I Am Long & Luxe Gro Edges 113g
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As I Am Rice Water Micellar Shampoo 237ml
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£9.95

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As I Am Rice Water Micellar Shampoo 237ml
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As I Am Restore & Repair Jamaican Black Castor Oil Conditioner 355ml
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£12.95

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As I Am Restore & Repair Jamaican Black Castor Oil Conditioner 355ml
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As I Am Classic So Much Moisture 237ml
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£10.45

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As I Am Classic So Much Moisture 237ml
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