Benefit

Since 1976, Benefit Cosmetics has been delivering joy alongside results. Born from a San Francisco vision by twin sisters Jean and Jane Ford, this iconic brand started as an accessible alternative to luxury beauty—proving that exceptional quality doesn't require an exceptional price. What began as The Face Place evolved into the Benefit we know today: a playful powerhouse celebrated for products that are as delightful to display as they are effective to use. Whether you're perfecting your brows, defining your eyes, or adding colour to your lips and cheeks, Benefit offers a complete beauty solution. Discover why millions of women choose Benefit when they want beauty that's both beautiful and genuinely fun.