Since the early 1970s, Jōvan has been a defining force in the fragrance industry. Its signature Musk scent has been a best-seller in stores across the country.

The company's early marketing has set the standard for the industry and, during the Rolling Stones' 1981 "Tattoo You" Tour, it was the first fragrance to ever sponsor a rock band.

Jōvan is renowned for its lasting sensuality and commitment to authentic values.