In '63, Jean-François Lazartigue gave the beauty world a new direction.
He combined scientific knowledge with the expertise of natural ingredients to develop gentle straightening techniques without lye and natural butters.
His influence was seen in the launch of a line of haircare products in '76.
Lazartigue's ethos is simple - keep the essential, remove the unnecessary. Evidence of this is seen in their 85% naturally sourced ingredients and 35% fewer ingredients than conventional haircare products.
