In 1997, Alterna made a lasting commitment to preserving the environment by introducing a special hair care range.
Created with the most cutting-edge scientific technology and skin care techniques, all of Alterna's high-end products are tailored for experienced professionals.
All of their products are made without sulfates and parabens, utilizing only natural, eco-certified ingredients. Alterna's products are never tested on animals, and their formulas provide a unique hair care and sensory experience that goes beyond the ordinary.
Whether you're at the salon, receiving a transformational experience from their expert stylists, or indulging in self-care at home, Alterna enables you to feel free to express yourself through nourished, healthy hair.
