BLEACH LONDON
Founded in 2010 by hairstylist Alex Brownsell, Bleach London originated from years of experimenting with bleaching and colouring friends’ hair in a bathroom.
Recognising a lack of dedicated hair colouring salons in the UK, Alex launched her first salon in London after starting from a single seat in a nail salon.
The salon’s success highlighted strong demand for Bleach London products nationwide by 2013. To meet this need, Alex developed a range of at-home bleaching, toning, and colouring kits based on a decade of formula refinement, enabling salon-quality results at a fraction of the cost.
The brand now offers a broad selection including semi-permanent colours and restorative treatments for bleached hair.
BLEACH LONDON Reincarnation Mask 200ml
Repairing Hair Treatment Experience incredibly soft and luminous hair within 20 minutes with this Reincarnation Mask. Tailored for bleached, coloured, and damaged hair, this mask thoroughly hydrates and nourishes each strand. Its sophisticated formula blends hydrolysed wheat protein,...
£10.00
£8.99
BLEACH LONDON Pearlescent Shampoo 250ml
Toning Shampoo Enhance your hair’s radiance with BLEACH LONDON Pearlescent Shampoo. This enriching shampoo imparts a delicate pinky-purple tint, creating a luminous, opalescent ‘unicorn hair’ effect. Its vegan formula is ideal for pastel, bleached, or very light blonde hair,...
£8.50
£6.99
BLEACH LONDON Pearlescent Conditioner 250ml
Toning Conditioner The BLEACH LONDON Pearlescent Conditioner deeply hydrates and enhances coloured hair by smoothing and detangling strands while restoring essential moisture and nutrients. Specifically designed for bleached and very light blonde hair, it imparts a subtle, multi-dimensional pearly...
£8.50
£6.99
BLEACH LONDON Silver Shampoo 250ml
Ash Toned High Pigment Shampoo BLEACH LONDON Silver Shampoo is designed specifically for blonde hair, enriched with violet pigments to counteract brassiness and yellow hues. This shampoo cleanses thoroughly while safeguarding your hair's colour intensity, leaving it vibrant and refreshed....
£8.50
£6.99
BLEACH LONDON Silver Conditioner 250ml
Daily Nourishing Conditioner BLEACH LONDON Silver Conditioner is designed specifically for blonde hair, delivering nourishment while enhancing colour. Infused with violet pigments, this daily conditioner effectively neutralises brassy, yellow, and orange hues to preserve your hair’s clarity and brightness....
£11.00
£8.99
BLEACH LONDON Champagne Super Toner Kit
A semi-permanent champagne toner kit The BLEACH LONDON Champagne Super Toner Kit is essential for elevating lightened hair to a radiant blonde sparkle. This semi-permanent champagne toner, designed to last approximately 16-20 washes, nourishes while intensifying the brightness of...
£10.00
£8.99
BLEACH LONDON Tangerine Dream Super Cool Colour 150ml
Non-Permanent Hair Colour Cream Explore your ever-changing style with BLEACH LONDON’s Super Cool Colour, a temporary hair colour cream that gradually fades after a few washes, letting you experiment boldly without the permanence. Offered in a vibrant palette of...
£8.00
£6.49
