The story of L'Oréal goes back more than 100 years when a French chemist Eugéne Schueller was the first to discover and develop a hair dye formula that completely changed the hairdressing world.
L'Oréal has continued all these years to provide the most innovative haircare products and be the hair industry's leading experts in producing products tailor made for every hair type to always look and feel fabulous.
L'Oréal Professionnel is always at the front of both fashion trends and the latest technology. And with the invention of L'Oréal's Serie Expert range, products have been uniquely designed to meet the needs of everyone according to hair type, past treatments and haircare routines.
And with L'Oréal Professionnel's new packaging that is more environmentally friendly there is no reason not to experience everything they have to offer.